It is incorrect to think of /zora as an Artist/Creator Tool (even if it technically still is one), like it was in previous years. They are in a different category now. More accurate "comparison" would be something like Lens/Orb.

Zora’s evolution is basically a textbook example of @cdixon.eth’s  “come for the tool, stay for the network”.

The creator tool had a natural onchain network effect with collectors, so we started to build around that emergent network. 

Follow train of thought for ~2 years and you end up with Zora today.

Crypto/web3. Author of Read Write Own

readwriteown.com

Our creator tool + minting model turned out to be the heart of the whole thing. It’s been about creating the most enjoyable experience possible for content and connecting everyone as much as possible. 

Come for the tool, stay for the network:

Our creator tool + minting model turned out to be the heart of the whole thing. It’s been about creating the most enjoyable experience possible for content and connecting everyone as much as possible. 

Come for the tool, stay for the network:
https://cdixon.org/2015/01/31/come-for-the-tool-stay-for-the-network