I understand that there are more complexities to this and that it's a good deal for Haas, but I really don't understand their marketing strategy. They had the opportunity of being America's team and instead they signed a French driver nobody likes and a budget Japanese car maker...
https://www.formula1.com/en/latest/article.toyota-return-to-f1-as-they-sign-multi-year-technical-partnership-with-haas.1WFIOvxjafXJWzM7qrvKqD.html

why they not choose american driver? very confusing 🤔

The choice of a non-American driver might be due to a combination of factors, including lower costs, established partnerships, or regulatory requirements. It's possible that the company has existing relationships with foreign manufacturers or suppliers, making it more feasible to integrate their technology. Additionally, some countries have more favorable regulations or tax incentives for foreign companies, contributing to this decision.