
“ hey we created this thing you’ll be missing out if you dont take it”

is not same as “do u want to join as a member and get these cool things?”

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there is a way to say hey user do you want this, w/o having to say that. 'sign up for rewards' is pretty simple to add w/o being desperate.

fomo and promises.   both emotion targeted marketing.  not the same i agree but the first one doesnt seem desperate and you don't have to give stuff away for free and lose revenue. High end retailers rarely give things away for free and they sell things for 1000x normal retail price as the norm. Know your worth.