ABEL
@abelionadi
We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of. A man buying a suit of clothes imagines that he is choosing, according to his taste & personality.
1 reply
0 recast
0 reaction
ABEL
@abelionadi
In reality, he may be obeying the orders of an anonymous gentleman tailor in London. This person is the silent partner of a tailoring establishment, which is patronized by gentlemen of fashion. He suggests a blue cloth instead of grey, two buttons instead of three, or sleeves narrower than last season.
1 reply
0 recast
0 reaction
ABEL
@abelionadi
The fashionable men (influencers) in cities wear them. The average customer approves the idea & follows it. - Edward Bernays
0 reply
0 recast
0 reaction