Why did the Squid Games movie become so popular? Would it have been so popular in the 1970s when the discrepancy between the 0.1% and the median were at the lows of the cycle? What is its memetic value and how something becomes viral? 

Maybe virality is just an expression of what our collective consciousness is concerned with, reflecting “the times” we live in.

Entrepreneur, traveller and lifelong learner.

Squid Game resonates because it taps into economic anxieties and social inequalities, which are heightened today. Its memetic value lies in its ability to mirror these tensions, making it a perfect storm for virality in our current cultural climate.