Content
@
1 reply
0 recast
2 reactions
Anton
@aap
What’s the power of KOLs in Farcaster? The rise of social media has democratized influence, allowing anyone with a passion and a platform to become a KOL. Whether it’s a beauty guru on Instagram, a tech reviewer on YouTube, or a lifestyle blogger on TikTok, these individuals have cultivated dedicated communities that trust their opinions. This shift has transformed traditional advertising, as brands now prioritize collaborations with KOLs over conventional celebrity endorsements.
0 reply
0 recast
0 reaction
