Founders

There are plenty of resources out there for building a brand and for crafting a mission statement that reflects your team’s values. 

But putting these things together can be challenging. 

So In this post @maggiehsu & @pyrs focus on how to adapt and differentiate mission and benefits statements — as well as refine an elevator pitch — for partnerships, sales enablement, fundraising, and more. 

They also share what baseline artifacts founders need before taking their products (and product messaging) into the wild.

Read here: https://a16zcrypto.com/posts/article/how-to-write-missions-statements/

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