“A brand is a collection of beliefs that people have about your company.”

Steven Ebert, Brand Strategy Director

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A few more quotes from the session:

"A brand is a living organism you have to tend to that has to evolve"

"If you can land your brand story, you’re in a much better place than most companies out there"

"Brand elements to focus on: define your 'why', identify your key benefits, establish a tone of voice"

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Spot on. Beliefs about a brand are built from your own or shared experiences. Don't build a "brand", build experiences that make users feel connected.

Yes!! Your brand is what people believe about your company. It's how they see you & how you make them feel. You need to shape those beliefs & feelings all the time. 

Repetition = Consistency 🔁 
Consistency = Recognition 🎯 
Recognition = Confidence 🤝 
Confidence = YES! 🙌
And YES means CUSTOMERS! 💰🛍️