Optimism’s second airdrop could positively impact long-term community engagement. Retention may rise as existing users are rewarded for continued activity, reinforcing network effects. New users attracted by the airdrop might stay if they engage deeply. However, relying solely on airdrops for retention is unsustainable. To maximize impact, Optimism should couple the airdrop with ongoing value creation, like improved UX, new features, and strong developer support. A balanced approach fosters lasting community growth beyond short-term incentives.