feels like the vast majority of token launches have been heavily criticized (fairly or unfairly) over the last few months - so i am looking for feedback:

what would a best in class token launch look like for a long-term builder (specifically what does the team disclose, what are the lockups, what are the allocations, etc)?

the problem with token launches is simply that -- it's a hidden secret, everyone knows XYZ product will launch token. 

so it's better to leverage it - token launches / launch mechanics have done really well here on farcaster, because:

builders have been clear from day one about 1) what's the product 2) what and when's the token 3) what's the token utility. 

zora is now following a similar approach. protocols should announce openly 'once we hit xyz userbase over ABC period of time, we will launch a token' 

plain and simple, so that people can focus on using the product and not just speculation.

most of the conversations with my degen friends is always about 'oh XYZ product has huge airdrop potential let's start using it' which is not sustainable for the long term.