1/4 In the Russian-speaking crypto community, there’s a slang term that’s a massive red flag for projects: netakusiki (нетакусики). Roughly, it means ‘not like others,’ but in a very questionable way.

3/4 These projects often have an attitude of ‘we’re hardcore crypto, marketing is for tier 3.’ The consensus is clear: no one wants to buy tokens from these projects.

4/4 As builders, avoid being a netakusiki—product development and marketing are 50/50 for success.

2/4 Projects labeled as netakusiki often deviate from conventional marketing strategies. They might claim to seek a ‘true’ product-market fit without relying on traditional marketing tactics.