Binance wallet ate a huge market share from Metamask, OKX wallet, Trust wallet. How? 👇 

OKX wallet was closed for a while after Bybit hack, in order to prevent ETH laundering through their interface, at that time Binance made a gamified system of points for swaps in the wallet + added airdrops for wallet users, built in farming.

And now:

- 80% market share on DEX swaps
- 4.3 million new users in a week.

In doing so, they added leverage for trading alpha listings and got an efficient system for recruiting users.