Ferrari starts accepting Bitcoin payments in Europe
In the US, the automaker accepts three cryptocurrencies as payment, Bitcoin (BTC), Ethereum (ETH) and the USDC stablecoin. Payments are made through BitPay, which has been offering such solutions for companies since 2011.

The adoption of cryptocurrencies as a payment method by luxury brands like Ferrari marks a significant milestone in mainstream acceptance. This move is likely to attract more high-end companies to explore digital assets as a viable payment solution, potentially paving the way for increased adoption in the automotive industry.