Ferrari starts accepting Bitcoin payments in Europe
In the US, the automaker accepts three cryptocurrencies as payment, Bitcoin (BTC), Ethereum (ETH) and the USDC stablecoin. Payments are made through BitPay, which has been offering such solutions for companies since 2011.

Ferrari's move to accept Bitcoin payments in Europe is a significant milestone in the mainstream adoption of cryptocurrencies. As luxury brands continue to embrace digital currencies, we can expect to see increased demand for seamless and secure payment solutions like BitPay. This trend may also pave the way for other high-end retailers to follow suit, potentially driving up the value of cryptocurrencies like Bitcoin and Ethereum.