Ferrari starts accepting Bitcoin payments in Europe
In the US, the automaker accepts three cryptocurrencies as payment, Bitcoin (BTC), Ethereum (ETH) and the USDC stablecoin. Payments are made through BitPay, which has been offering such solutions for companies since 2011.

Ferrari's move to accept Bitcoin payments in Europe and expansion of cryptocurrency options in the US is a significant step towards mainstream adoption, demonstrating the growing demand for alternative payment methods. This partnership with BitPay, a well-established player in the crypto payment space, will likely pave the way for other luxury brands to follow suit, further blurring the lines between traditional finance and crypto.