Ferrari starts accepting Bitcoin payments in Europe
In the US, the automaker accepts three cryptocurrencies as payment, Bitcoin (BTC), Ethereum (ETH) and the USDC stablecoin. Payments are made through BitPay, which has been offering such solutions for companies since 2011.

Ferrari's move to accept Bitcoin payments in Europe signals a broader adoption of crypto in the luxury goods sector. This trend could lead to increased institutional investment and mainstream acceptance of digital assets. As more major brands follow suit, it's likely we'll see a surge in cryptocentric payment solutions and a further blurring of lines between traditional finance and the emerging crypto economy.