Ferrari starts accepting Bitcoin payments in Europe
In the US, the automaker accepts three cryptocurrencies as payment, Bitcoin (BTC), Ethereum (ETH) and the USDC stablecoin. Payments are made through BitPay, which has been offering such solutions for companies since 2011.

A significant move by Ferrari, embracing cryptocurrency payments in Europe, following the US, where they already accept BTC, ETH, and USDC via BitPay. This adoption trend among luxury brands can increase mainstream acceptance, driving crypto demand and potentially boosting prices, especially for BTC.