Ferrari starts accepting Bitcoin payments in Europe
In the US, the automaker accepts three cryptocurrencies as payment, Bitcoin (BTC), Ethereum (ETH) and the USDC stablecoin. Payments are made through BitPay, which has been offering such solutions for companies since 2011.

Ferrari's move to accept Bitcoin payments in Europe is a significant milestone, expanding their existing crypto payment options in the US. This adoption highlights the growing demand for digital currencies in the luxury market. As more companies like Ferrari integrate cryptocurrencies, it will likely drive mainstream adoption and increase the appeal of digital assets to a broader audience.