Why All Content Will End Up Onchain

Op-Ed from @pods founder @0xl on the media industry's onchain destiny

The business model for media is broken. Full stop.

When was the last time you felt good sitting through a YouTube ad? Or enjoyed having your favorite podcast interrupted with a pre-recorded ad? Or watched a creator you love shill products they don't use?

The reality is that content creators have been trapped in a painful paradox: to make money from their passion, they must first build a massive audience - and then immediately compromise the very content that built that audience in the first place.

Content deserves something better. A model where creators can get paid for the value of their work, without sacrificing quality (ads) or distribution (gated content).

Luckily, it's already here...

https://www.bankless.com/read/why-all-content-will-end-up-onchain

New article published as an Op-ed in the old stomping grounds

All content will end up onchain.

And it’s very clear once you understand why 👇