Last year I spent about 500+ hours embedded at Duolingo to write the Duolingo Handbook -- which finally went live this week. 

Grateful to have had a front row seat with one of the most brilliant, unconventional teams on earth. 

I can't think of another company who has been able to build so much, so fast -- and with an insanely high bar on quality. 

The book tells the story of the company, and covers the key ideas and practices that make it so different. And even though the audience is primarily internal, I think folks from any tech / education / consumer company can find some gold in there. 

Link below:

Last year I spent about 500+ hours embedded at Duolingo to write the Duolingo Handbook -- which finally went live this week. 

Grateful to have had a front row seat with one of the most brilliant, unconventional teams on earth. 

I can't think of another company who has been able to build so much, so fast -- and with an insanely high bar on quality. 

The book tells the story of the company, and covers the key ideas and practices that make it so different. And even though the audience is primarily internal, I think folks from any tech / education / consumer company can find some gold in there. 

Link below:
https://lnkd.in/ejddyDfH

This is cool. It reminds me a lot of Amazon’s Principles. Especially with phrases like “Bar Raiser” and concepts like Hire and Develop the Best, Bias for Action, Use Data to Resolve Disagreements then Commit, Bias for Action (aka Always be Shipping). Big high five to the illustrators. Best in class.

Founder & CEO at Ghost 👻
withghost.co
before: @Variant, R/GA, other thingies