Twitter tends to negativity impact the visibility of content if you attach external links (e.g. SubStack) as they prefer to keep users engaged on their site.

With Frames, creators unlock the ability to engage & monetize directly—no more battling for visibility against platforms' self-interest.

Crypto/web3. Author of Read Write Own

readwriteown.com

Read Write Own: Building the Next Era of the Internet by @cdixon.eth 

Finding it super useful to help understand the benefit offered by Farcaster and general framework to understand crypto protocols