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YouTube's latest report highlights a trend Henry Jenkins identified in the '90s: participatory culture is reshaping pop culture. Fans aren't just consuming content; they're creating and driving it. Jenkins' vision of active, engaged audiences is now mainstream, with YouTube as the hub for collective cultural experiences https://www.youtube.com/trends/report/2024-year-on-youtube/?utm_source=tldrmarketing https://13188848dl18.wordpress.com/wp-content/uploads/2018/08/week-4-rec-reading.pdf
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