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Haier (she) 🎩
@haier
Eating your own dog food? It means using your own product to prove its value and comes from the tech world in the 1980s. I first came across it in my Web2 corporate days, and it remains one of the most effective ways to build trust, improve your product, and connect with your audience. Here’s how to approach this exercise: 👇 1⃣ First-time customer Put yourself in your customer’s shoes, completely. Forget what you know as an insider. Ask: ☐ How would you search for the product? ☐ Is it intuitive and efficient? ☐ Did it meet your expectations? 2⃣ Review communication touchpoints Evaluate how your brand builds trust across marketing materials, the website, and customer journeys like email or app notifications. Ask: ☐ Does messaging align with your values? ☐ Are visuals professional and consistent? ☐ Does the experience feel clear and genuine? ➡️ Bonus tips! ✏️ Document everything ⏰ Revisit regularly 👀 Benchmark against competitors
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Al
@0xalgedi
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