Product

#4 as an opinionated take is respectable, informs recent positioning as “built for the crypto community” and I think it makes sense in terms of their gtm

Basically no top crypto app has succeeded starting first trying to spread a wide net, they’ve all got adoption w cryptonatives first

Facebook go-to-market:

1. Harvard
2. Ivy League
3. College students (2 years at this level)
4. Open to everyone
5. Focus on winning country-by-country

People forget that MySpace was way bigger. Facebook was a "social network for college students".

Worked out for growing retained DAU. :)