
$ALEX Masmej
@alexmasmej.eth
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Most people assume that getting paid as a creator is just a matter of luck or scale. You make great content, build an audience, and if you’re lucky, the platform notices, or a brand wants to sponsor you, or enough fans send you tips. Maybe you qualify for ad revenue. Maybe you don’t. That’s the theory of action most people have: do the work, post the content, and hope the system rewards you. But you don’t really control the system.
But I was working backwards. I had a theory of change: I asked, What makes it possible for creators to get paid fairly? Well, they need access to money, right? OK, how do they access that money? It has to come directly from the people who value their work—fans, advertisers, communities. OK, so how do you actually get money from fans to creators without losing a big chunk to middlemen? You need fast, low-fees, global, transparent payments. Something that works at any scale, that doesn’t care where you live or what your bank is.
What kind of system does that? Crypto. 3 replies
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