Evan Mann
@evanmann
511 Following
496 Followers
The Rise Up Morning show reached almost 25k viewers this week and our hosts generated hundreds of thousands of impressions with vertical video!â¨â¨Audience members at all levels of experienceâmost of whom are curious, skeptical, or investing in cryptoâjoin us to learn how to come (truly, safely) onchain. And the reviews are clear, we have the most trusted channel on Tiktok:â¨â¨âSuper knowledgeable, in-depth, and honest helpâ - Wally N.
âInformative and educational, particularly for beginners in crypto. Itâs my go-to for approachable answers to any question.â - Chris S.
âPacked with Valueâ - Ryan F.â¨â¨We stream M-Th. morning and Wednesday nights on Tiktok, and you can find the link to catch all the replays on YouTube, join our Discord community, or our newsletter (all free!) at https://theriseupmorningshow.com
â¨PS, if youâre a web3 brand trying to improve your credibility or reach real people (like, not just crypto twitter folks) DM me, we can help. 4 replies
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Find a niche and own it: insights from another week in vertical video.
â¨Scott Galloway says that, for creators, the greatest opportunities are on the smallest screens; and that the most successful creators âownâ their niche. â¨â¨Let me demonstrate how to apply this with our example at /rise-up: our goal is to become the most-trusted, live, crypto educational program on TikTokâsuper niche.â¨â¨Weâve been creating for years, but since this has become our focus, weâre really making progress.â¨â¨The Rise Up Morning Show and Rise Up After Dark are being discovered by thousands of viewers across the world, in different time slots, each week.â¨â¨Testimonials repeatedly thank us for being clear, honest, inclusive, and committed to no-hype education.â¨â¨Weâre not special, you can do this tooâjust focus and commit, then refine by doubling down on what works.â¨â¨More from our hosts below and, if you have questions about content creation, donât hesitate to leave them in the comments! 7 replies
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Last week on the /rise-up Morning Show we reached ~14k live viewers with educational content about how our online world (and, increasingly, our offline world) is moving onchain.
If youâre trying to reach learners at all levels of experience like us, I recommend starting with a wide funnel â public, recurring, and simple â on a familiar platform like TikTok, Facebook, or YouTube. Then scale in ways that are easy for you, which deepen the relationship.
If we want to bring a billion people onchain it starts with going to them wherever they are, without paywalls, if possible.
For us, this means:
-Four livestreams/week
-Stream recordings > YouTube
-Weekly newsletter summaries, links, etc.
-A Discord server âwhere the show lives 24/7â
From there we can introduce people to onchain toolsâPOAP or Warpcastâbecause we have a real relationship.
More stats on our hostsâ individual progress in the comments, and more thoughts from the journey next week.
Thanks everyone. Stay based and Rise UpâđĽ 1 reply
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