Times New Worldᵀᴺ
A cozy corner for brand builders. Share what you see, give what you can, ask for what you need 💚
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it took me a minute to read and fully digest this incredible article from @rileybeans but HFS– there’s a lot of ideas in here that i won’t be able to un-hear for a long time: https://app.t2.world/article/cm0y62pxc8674511zmcclu5148q my tasting notes: (i). i finally feel like i’m not crazy for finding quests boring AF. as a non-gamer and non-developer, i have struggled to understand the popularity of quests, which i chalked up to just not being a gamer. however, i do understand “fun” as a motivator, and that framework is powerful (ii). the future is an experience economy 🫰🫰🫰 brands are no longer just logos and products—they’re launchpads for experiences. I'm bullish on accelerating collective storytelling (meme-making), cultural activations (events), and ritual design for the sake of more fun world building (iii). "Collaborative play is additive to community care, not extractive" as a north star for all brand builders (in house, out of house) to keep in mind
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