Times New Worldᵀᴺ
A cozy corner for brand builders. Share what you see, give what you can, ask for what you need 💚
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One of my favorite things about last year being a slower year, work wise, is that it gave me an opportunity to explore "skill-swaps" with a lot of the friends I've always wanted to work with, but never quite got the chance to do so with a client project. This year, I want to make collaborations a bigger priority, which is why I've been using a collaboration scoping template. The goal of scoping a collaboration is to ensure these partnerships feel intentional, aligned, and meaningful—not just for me, but for the ideas we’re building together. It’s a dead simple framework, but filling it out has helped me to be more precise about the collaborations that are the right fit for me. If you want this template, respond below with the name of the friend you're the most excited to collab with 💚 and much much love to @borrowlucid.eth @hnnhstphnz @jovianbrowne @fffflood @breadcat for being my stand-out collaborators in 2024 ✨
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2024 was not the year I expected, but I gained clarity in many areas of my life. I'm excited to start 2025 with fresh energy, a new direction, and ready for some ch-ch-ch-changes. My first step is relaunching my website. The TN website has been live for about 3 years, attracting roughly 1,000 views per month with an average visit duration of 2:00 minutes. Yet this site fails to serve as a reliable source of inbound client leads—I've fallen into the same trap I warn other founders about. A website that "looks good" and matches my personal taste isn't the same as having a high-performing tool that solves real problems. Moreover, what Times Newᵀᴺ needs to be in 2025 is different from what it was in 2021. As my identity and relationship with my work and studio have evolved, it's time to make these changes official. So, I'm taking my own medicine and rebuilding my studio site using the same sprint process I sell to my clients. And I'm doing it all (gulp) completely in public. So get ready 💚
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