spotlight
social product studio. Politiswap, @socialtoken, @walkntalk and more
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Holding sustainable attention for a social-driven product in crypto is a near-impossible task. I don't think we're unique in building social products under a studio model, but I think it will become a lot more common. /spotlight is the studio. The $SOCIAL app is our first product. Our next launch, which is in development, will both stand on its own, while also generating attention back to /socialtoken, which has major feature releases upcoming as well. So much attention is derived from that initial launch period and you simply cannot replicate it, so you need to ship new independent products to regenerate that attention cycle to sustain attention for the previous ones. Platforms like Farcaster/Warpcast which build deep ecosystems over many years are the exception in crypto social, and are only possible with deep treasuries and talent pools.
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