native

native

a narrative r&d studio helping founders shape the ideas that shape us

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Native works with founders building companies that amplify the agency of their customers and direct them toward specific visions of the future

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Context design: crafting an information space that aligns teams, tools, and networks around a shared mission.

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“Articulation constitutes our perception of the world.”

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@vgr says a successful place provides catalytic context for missions. if products and ideas are “places,” that means a founder’s purpose is to help accelerate users on their mission. agency is the KPI

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I’m calling the top on “storytelling”

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Native: a context design studio

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Businesses will become more price sensitive overnight, which will rapidly accelerate the adoption of: (a) AI-powered workflows, (b) onchain payment rails, and (c) fractional/part-time contributors Could be a tough couple of years, but good time to be an indie.

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Had the pleasure of working with @fffflood over the last couple of months on a /native rebrand. Native partners with ambitious founders to ground work within a compelling narrative that gives your users something to believe in. We root your company with great ideas while pushing forward what's possible through exceptional writing, thinking, and getting in the weeds day-to-day to grow your business and improve your product. The stacked forms in the logo take inspiration from steps, pages, and building blocks, representing the foundations we help create and a path forward. Lately, I think about my work as a "GTM role player" – I plug in, lay key foundations, and then help level up your company. I think this is a great reflection of that direction. More to come, but really excited to get this out into the world. Much love to the goat @fffflood.

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Working with great people is raising my ambitions. I feel like I can do more with less, and reach heights in 6 months that I didn’t think imaginable in 6 years.

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Bedrock is one of the projects that I can *only* work on because the way the way that I’ve structured my work and life through Native. Very grateful to be a part of networks that trust me and have so many friends willing to give me a shot. This time next year, I think we’ll look back and view Bedrock’s first few months as a turning point for the energy and culture onchain. Accelerate the renaissance.

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Almost a year since going indie. Gonna write a recap post soon. What do you want to know?

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The single most important thing I’ve done for my learning is to assert my vector. When people know what my thesis is and what I’m working towards, relevant information just seems to find me. Your network becomes a personalized curation machine.

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Personal knowledge management has moved from fad to meme to one of the most important things you can do for yourself in this new tech environment. The winners of a world of LLMs are the notetakers.

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https://warpcast.com/keikreutler/0xa3e64480

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https://warpcast.com/rubinovitz/0x6d4c34c8

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