higher-market

higher-market

Higher Goods from Higher Makers for Higher People — Market is open 24/7/365 on the Internet Super Highway ↑

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Wrote up some thoughts on the @highermarket creative framework. Higher Market needed more than just a logo -- it needed a creative system. In this piece, I break down the structured yet flexible framework that defines the brand’s visual identity, tone, and design philosophy. A blueprint for consistency, without limiting creativity. https://paragraph.xyz/@highermarket/creative-framework

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Part of the transition and relaunch of Higher Market was about aligning on the brand. One thing I knew I wanted to tackle? The logo. Logos do more than just sit at the top of a website -- they tell a story. Our story is inspired by vintage price stickers -- the kind you’d see in a corner store or market aisle. A nod to the past, reimagined for the future.

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working on /higher-market has been such an exciting and slightly insane creative/learning sprint for me. I feel like every single day, I'm accomplishing milestones or working on something I ~genuinely~ enjoy. ↑

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community feedback...

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ngl the last 48 hours have been tough. I had this grand vision to relaunch the latest update of /higher-market today (25-Feb), but as I was working through things over the weekend, it just didn't feel right. I don't know if anyone will notice or care that it didn't happen, but it wasn't the right time in my head. As I sat this morning, wallowing in my bullshit, I was reminded of this Rick Rubin quote and thought, "It's okay, dude." I'm still jamming, trying stuff out, and building weird things that make me happy because I know we'll get there. In the meantime, I'll continue sharing updates, asking for feedback, working with community members, and building toward something great. When it's ready, it will be ready -- and I will be proud to share it with the world. ↑

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Hey, Higher Market Community, After careful consideration, I've decided to postpone the Higher Market relaunch, initially slated for tomorrow, 25-Feb. I've been sprinting on this project for the last 20+ days, and while we're close, some functional and operational details still need to be resolved. I’d rather deliver a quality experience than roll out something half-baked. I'll continue sharing updates and keeping everyone posted. Let me know if you're making something cool or want to get involved. Genuine Jack 🧡 ↑

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From the Market to the World https://zora.co/collect/base:0x83dcda4a04ac34a45e06655fcb6506aa34c4f724/1?referrer=0xa866124a6935788673473F75a9757fDaEaFC6df7

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Higher isn’t something you follow -- it’s something you shape. @highermarket is my contribution to that vision. A brand within a brand, shaped by intention, strategy, and community. Here’s how it's being assembled: https://paragraph.xyz/@highermarket/a-brand-within-a-brand

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Higher Market: The Journey So Far Before we launch Season 1 next week, I’m sharing the story behind Higher Market -- why I built it, what we’ve learned from Season 0, and how we’re growing from here. https://paragraph.xyz/@highermarket/the-market-is-always-open

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Markets move with the seasons -- not just in color, but in culture. Our “Seasonal” direction isn’t just about spring drops or fall fits -- it’s about capturing the feeling of a moment in time. From summer’s beach-day energy to the communal pulse of a concert crowd, these visuals remind us that every season has its own vibe. Seasonality for us is about more than just style -- it’s about reflecting the human experience of a time and place. The colors, the moods, the moments we all share. In Season 1, you’ll see collections that sync with cultural moments and the rhythms of life -- because the best markets *feel* alive. The Market reopens 2/25/25.

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Exploring the Abstract The abstract is about going beyond what’s expected -- and sometimes, it’s about getting lost in the experiment. These two renderings came from a creative exercise where I asked: What could Higher Market feel like if it lived between reality and imagination? Neon-soaked corners. Endless aisles. Buzzing signs. Movement everywhere. The chaos and the community. This isn’t the market -- but it’s a feeling of it. In Season 1, you’ll see hints of this vibe woven into our identity -- Because Higher Market isn’t just a place, it’s an energy.

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🧩 BTS Creative Direction: Abstract Thinking The abstract is about feeling -- It’s the unseen, the in-between -- the vibes you can’t fully explain but can’t forget. This side of our creative direction taps into that energy, using unexpected compositions, layered visuals, and digital touches that reflect the Market's organized chaos. Expect to see this energy throughout Season 1, adding texture, grit, and a bit of mystery to the Market's aesthetics.

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Today, I'm sharing the "Literal" side of our Creative Direction -- the spaces where makers make, where communities connect, and where creativity happens. I want to figure out how to tell the maker story, and the literal spaces where they make are a unique perspective to try and capture. I've had and worked in great maker spaces over the years, and they are magical spaces where you can *feel* the creativity just by being surrounded by those walls. That said, the "literal" theme isn't just about workshops and studios -- it's also your favorite corner store, the local bodega, or the basement shop filled with stuff -- those cozy spaces where you can feel community, creativity, and connection. These spaces are where ideas become real, and people gather, exchange, and build. In our coming Season 1 relaunch/rebrand, you'll see these vibes baked into the entire Higher Market experience. The Market reopens on 2/25/25.

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Colorful & Bold: Collection Tags During Season 0, we experimented -- a lot. Collections were fun, but consistency was... let's just say loose. With Season 1, we’re aiming higher and for a more cohesive vibe while keeping that Market energy intact. Enter these collection tags: inspired by deli counters and ticketed queues, each tag signals a different collection type. Whether it’s a core Higher Standards Collection, a Limited Release, or a Seasonal drop, these slips will help you know what’s what at a glance.

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