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Designer Of The Week - @jordanisgreen.eth Each week, the Design Channel highlights one of the most influential designers in web3 and the Farcaster network. This week and also our first week, we’re enjoying the company of Jordanisgreen.eth. Jordan is a graphic designer, creative director, and self-proclaimed professional lurker. Currently freelancing and working quietly with a few teams, Jordan stays curious and inspired. Most recently, Operating System has captured her love and attention. 💙 1. What’s your creative superpower? My personal mantra has always been “creative, with the chance of what the fuck.” I naturally push myself to create something different and unexpected. I really don’t like when my work feels expected or obvious — I want things that feel like you never would have seen them coming, like a totally new approach for a given category. I love collaging ideas across industries, seeing what works in beauty or wellness and asking how that would work in tech or DeFi. 2. Tell us about a project you really enjoyed — what made it special? Running Times Newᵀᴺ was really special because I got to develop new ways of working that moved away from the typical agency approach of “we (the agency) have all the taste and all the answers, you (the client) must listen and do what I say.” I created collaborative strategies that felt more fun and joyful, especially discovery “games” for founders and core teams. This was particularly important when working with technical founders who felt uncomfortable giving visual opinions or being creative in ways they weren’t used to. Using my studio to help other people get comfortable making visual decisions about their brand was my favorite part of that experience. ... Read the full interview and more on @paragraph! https://paragraph.com/@designchannel/designer-of-the-week-jordanisgreeneth
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999999999% of design is type If you know how to arrange type, the rest follows. Photography is a great training tool for arrangement and composition Adding Type in a photograph forces you to find unity within the “empty space” of the composition creating a new visual whole. That’s why billboard ads, posters and magazines fucking catch you immediately. Try to make a poster, a small zine, an ad. If ppl can understand it in seconds, you’re close to nailing it. Now part of what ppl don’t admit is that you end up copying your references A LOT before you can graft them in your own way. The best means to getting better is to have A SHIT TON of references (also seeing design in nature) so you can blend them with your POV. Always be expanding. Always examine what you see. Decipher how it works. Test it. (Attached is a lookbook preview for a political fashion project I made in 2019 as reference)
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