If consumer crypto works, it’ll just be called consumer

Consumer

A common trend I’ve noticed these days is that once users get onchain with their wallets and start minting, trading, and experiencing what’s here, it’s really hard to leave

If we can get everyone onchain once and focus on making it easy and safe for them, they’ll naturally find things that are exciting to them

The traditional banking system that you and I use today is antiquated and filled with intermediaries taking cuts

A simple bank transfer still runs on SWIFT, which was created in 1973, and if you want to send remittances internationally, the average fees are 6.18%

Crypto is a faster, more efficient, and cheaper system

Crypto can help update the system, making money cheaper and faster, with fewer intermediaries and less fees

Had to visit the bank today to deposit a physical check since there’s a limit on mobile deposits

They accepted my check but told me that the funds won’t be cleared for use until next week

I’m so used to instant cross-border settlements with crypto that it took me a few minutes to register what had just happened

For the people who ask “what is the point of crypto?”

Nothing needs to be onchain, just like how brands don’t need to be online

But if you believe in a future where onchain ownership becomes as important as online presence, then that thing should definitely be onchain

Consumer social should be onchain

Just like how you are sovereign in your physical identity, you should also be sovereign in your digital identity

1/ Most merchants today pay 2-4% in fees to accept Visa or Mastercard, and you as the consumer are also taking on this fee in the form of higher prices

With crypto, merchants can now accept instant $USDC payments with zero fees on @base, allowing them and you to save money on payment processing

The benefits of crypto for the everyday consumer are starting to become very obvious

1/ I tried to send an angel check last week through my bank’s online wire transfer tool and got rejected because I’ve wired more than my weekly limit

Had to call a human, answered like five security questions, then I had to recite the wire info to them twice, hold while they played me a recorded T&C message...

Send money as simple as sending a message

🧠 mint anything onchain

🌌 mint everything onchain

Friendly reminder: if you have big ambitions for your consumer brand, a quick search on the Global Brand Database for conflicting trademarks wouldn't hurt

Friendly reminder: if you have big ambitions for your consumer brand, a quick search on the Global Brand Database for conflicting trademarks wouldn't hurt https://branddb.wipo.int/

Forage is a community-curated front page for the launches shaping onchain culture

building consumer products requires that you prefer removing features over adding them

simplicity is rewarded so much that even a slight bias for adding will result in keeping too much

on that note, today we're removing a few features from @forage

The tooling for building an onchain consumer brand is broadly complete (or at a minimum you have the basic ingredients)

What are you going to create?

Consumer crypto UX that needs 10x improvements:

- KYC
- Discovery
- Onramping
- Sending across chains
- Understanding tx state change
- Project verification and risk analysis

What else am I missing?

UX improvements to get us from consumer crypto to consumer

Cool to see how rapidly mobile UX is improving for onboarding and minting 

We’ve come a long way, but we still have a long way to go

This cycle is different because a new wave of onchain apps are here

Products that enable consumer experiences that weren’t possible in web2