If consumer crypto works, it’ll just be called consumer

Main

Consumer

Friends With Benefits

Emerging tech founders are in search of the elusive, alchemical reaction of product-market-fit. But the industry lacks the spark to transform technical functionality into meaningful consumer experiences. The missing spark is what we call "Designing For Desire."

Successful design goes beyond the superficiality of aesthetics and the pragmatism of functionality—it demands a deep dive into our being, our ontology. What does this look like in practice? We’ve assembled 10 rules for web3 builders to bring this into sharp relief. 

Our first 5:

1. Evolve relentlessly with user feedback, refining web3 tools for dynamic growth & relevance.

2. Anchor every design decision in user needs to magnify experiences & interactions.

3. Harness the power of diverse disciplines to catalyze innovation within projects.

4. Champion ethical integrity by embedding social responsibility deeply within every facet of development.

5. Cultivate a culture of creativity & risk to unlock groundbreaking solutions & propel innovation.

Los Fomos

Being a community member is not defined by a social media follower or email subscriber status. It means having opportunities to develop a community identity, gain status and get recognised within the specific community.

What other onchain community status signals do we have apart from pfps?

anyone use pie.org yet? from the co-founder of honey 

love how easy it is to understand

block ads, get paid.

✅ consumer application 

❌ consumer crypto application

The Onchain Browser & Search Engine. Download at roam.xyz.

Upcoming mobile onchain apps like @roamxyz make me confident that consumer crypto will soon take the spotlight and shatter the perception that crypto is unusable for the average person

For companies and brands coming onchain, it’s important to think about your content and marketing through the lens of “what would it feel like to mint this onchain?”

Minting should be the primary form of engagement, which socials can then help amplify

blackbird

I’ve been in crypto for a while now, and /blackbird is the most substantive consumer product I’ve used

Building products and experiences that are truly differentiated via onchain is the only way

Consumer Crypto

We need to stop handwringing and seeing crypto as some niche thing that needs to go mainstream

Crypto is already mainstream, and it is here to stay

Crypto is already a large and growing consumer base

Zora mints work so well because they let anyone who was there at the time for /azuki x /arbitrum, /coinbasewallet adding /zora, /friendtech v2 launch week, @zachxbt’s investigation into Lazarus Group, etc. get a free commemorative NFT

Then in due course value reveals itself

Onchain ownership is so important for brands, creators, and consumers

It’s the wedge for a much larger vision around co-creation, new commerce primitives, better incentive models, revenue share, and more

A common trend I’ve noticed these days is that once users get onchain with their wallets and start minting, trading, and experiencing what’s here, it’s really hard to leave

If we can get everyone onchain once and focus on making it easy and safe for them, they’ll naturally find things that are exciting to them