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everyone says people hate being sold to, but that’s a lie. the truth is in 2025, people expect brands to work harder for their attention. the 2010s were about UGC marketing. now we’re entering the era of effort with storytelling, entertainment and creating moments people want to be a part of. marketing isn’t just proof of product anymore, it’s about creating culture people want to share and participate in. the katseye x gap ad worked so well because it blended cultural relevance with brand value denim that moves with you. the song sparks nostalgia, and katseye hits a gen z audience while also being very y2k in their style. the best ideas sometimes come from cross-industry pollination. crypto borrowing from fashion. fashion borrowing from internet culture. culture borrowing back again. the brands that create bangers with cultural fluency and narrative are the ones that win. šŸ¤Ž
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