community
Sharing resources with care for community professionals.
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a lot of people in crypto think an SMM’s job is to be creative, funny, quirky and smart and translate complex crypto topics via graphics, videos, written content and create viral moments for the brand.
by that definition their success should only be measured by impressions and engagement but we all know most accounts here are botted and engagement means nothing if there’s no actual conversion.
in order to build a funnel where mindshare converts to market share consistently, I’ve been using something called the fat patty framework that i learnt from @safary cohort where you build mindshare through the top, the bottom is market share and the fat patty in the middle is layers of community building.
attention in crypto is fickle. there are too many dapps, too many incentives and it’s hard to stand out or keep attention. but it’s easy to compound on the attention you already have through good community building tactics.
this could include being super responsive in replies and dms, encouraging new user behaviors, hosting contests and amas, creating group chats where your community can actually hang out, running incentive loops, sharing ugc prompts, doing email marketing that’s about connection and involving people not just shilling, setting up feedback calls, merch and other engaging campaigns and drops and finding small ways to make people feel seen, valued and cared for.
the difference between the most successful companies here and those who aren’t is in the thickness of the patty. 2 replies
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