Brand3

Brand3

Building better brands with community participation. We want to publicly rethink brand building in the Farcaster Landscape.

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▶ If you want to discover the best Web3 strategies ▶ if you're passionate about the design of the next internet ▶ if you're building an onchain brand join /brand3 https://modbot.sh/channels/brand3/join?c=FFC3FF

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Brands are vehicles for emotion — We dedicate ourselves to giving meaning to brands—infusing them with personality traits and values that make them feel human. When we encounter a symbol, a name, or a visual identity, we internalize it and collectively decide whether those associations resonate with us. That’s why, whenever we choose a brand—whether by interacting with it, wearing it, or simply adopting it—we’re selecting a set of attributes. We convince ourselves that this brand aligns with our own ideas, and we use it to reinforce our identity. In essence, brands are shared convictions that help us express who we are and connect with others...

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Let’s help the brands that matter and create value grow. Let’s support creators so they can keep thriving!!! 🌶️🌶️🌶️ @pauline-unik @tako-unik @losfomos

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Have you donated your tips today? — This digital piece was the very first we created at @floc, together with @dsord3r.eth and @victoctero, as a collaboration with the Degen brand. It paved the way for us to launch ODA*. Old Decentralized Advertising was meant to be a communication and design concept to inspire the @farcaster community to adopt best practices in the ecosystem. If your brand needs a fresh concept, strategy, vision, or purpose, you should definitely reach out to us. Or, if you just want to chat, let’s connect and create a memorable, iconic collaboration…

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I just created my /brnd podium of today: 🥇Farcaster - @farcaster 🥈Farcade - /farcade 🥉FLOC* - @floc @esdotge

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I just created my /brnd podium of today: 🥇Base - @base 🥈Brand3 - /brand3 🥉FLOC* - @floc

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I just created my /brnd podium of today: 🥇Farcaster - @farcaster 🥈FLOC* - @floc 🥉Degen - /degentokenbase @esdotge

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I just created my /brnd podium of today: 🥇Degen - /degentokenbase 🥈Farcade - /farcade 🥉FLOC* - @floc @esdotge

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I've just create my /brnd podium: 🥇FLOC* - @floc 🥈Smiles - /smiles 🥉Rainbow - @rainbow @esdotge

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https://farcaster.xyz/coachcoale/0x58126790

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I've just create my /brnd podium: 🥇FLOC* - @floc 🥈Smiles - /smiles 🥉Brand3 - /brand3 @esdotge

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Degen is the new ______

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Design is moving towards fluidity and transparency, but maybe this isn’t new conceptually. As Bruce Lee said: “Be water, my degen”… https://blog.degen.tips/degen-app-sneak-peak?referrer=0x3Cc1A943B27c2AF7c6dcF3Be0137f66c2f22E712

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Icebreaker Rebranding — @icebreaker’s brand refresh is defined by its conservative approach: evolving, not reinventing. The brand is carefully updating its visual identity—opting for warmer, more inviting colors and a clearer, more streamlined logo—while preserving the core elements that have made it recognizable and trusted. This step-by-step evolution extends to the digital experience, where improvements are designed to be intuitive and welcoming, ensuring users feel comfortable as the brand transitions. Icebreaker’s commitment to gradual change reflects its respect for its community and its heritage, making every update feel like a natural next step rather than a radical departure.

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Stripe acquires Privy — The Web3 ecosystem must be thrilled about this news for so many reasons. Privy is one of those brands that has truly nailed the connection between brand and product. They’ve offered a solution to one of the toughest problems in crypto: onboarding. For years, everyone complained about blockchain UX, and Privy came along to fix it. Their clear, understated, and simple brand has helped thousands of new users step into the new internet without having to compromise on their own choices and standards. Congrats on this huge achievement! Here’s hoping that, on this new journey, they keep doing things just as well and manage to maintain their branding at this level.

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