Building better brands with community participation. We want to publicly rethink brand building in the Farcaster Landscape.

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▶ if you're passionate about the design of the next internet
▶ if you're building an onchain brand

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▶ If you want to discover the best Web3 strategies
▶ if you're passionate about the design of the next internet
▶ if you're building an onchain brand

join /brand3 

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As previously discussed, we're considering renaming the Warpcast app to Farcaster.

Why?
- Top priority is grow users on the protocol
- The name split is extremely confusing for new users
- So, we want to simplify

How we're thinking about it
- Rename Warpcast mobile app
- warpcast.com to farcaster.xyz for web app
- Open source both apps
- No change protocol name, i.e. similar to Uniswap with app / protocol

What we’re doing
- Seeking input and want to make sure we understand concerns 
- Ultimately Varun and I will make a decision; it won’t be a vote.
- Expect a decision in the next week or so; if yes, we will give plenty of notice and will take time to do this correctly / cleanly.

How you can provide input
- Developers: please reply here or feel free to reach out to me via direct message whether you agree or disagree.
- Everyone else: you're free to offer input, but we will be weighting developer input a bit more since it has a bigger near-term impact on what they are building

Now everything seems to make sense — the experience has taken a turn, like a perfect plot twist...

From a brand strategy perspective, it’s a strong move.

From a branding point of view, keeping and evolving the Farcaster brand is definitely the right choice.

Maybe the arc itself should evolve too — even adapt into new versions for other product lines like Protocol, Blog, AMA, and more...

Bright Moments

Closing out /farcon-nyc with the official afterparty ⚡️

Hosted with @zora and @standwithcrypto 

Friday, May 2 - South Williamsburg
DJs, good energy, and a few surprises.

RSVP will be reserved for all FarCon ticket holders via farcon.nyc with a limited number of additional invite-only spots for our communities!

Farcon x Bright Moments x Zora
—
https://warpcast.com/brightmoments/0x443bd421

Bullish on FLOC* new packs!

https://wearefloc.com/packs

Design

"The future of design merges AI and human expertise, with AI handling routine tasks while designers can focus more on responsibility, personalization, and emotional connection." - let's hope John is right with these insights  

"The Evolving Landscape of Design in the Age of Artificial Intelligence"
↓↓↓

https://johnmaeda.medium.com/the-evolving-landscape-of-design-in-the-age-of-artificial-intelligence-91f6061cb803

Paragraph Rebrand 
—
Hey @colin, Where can we find out more about the new brand, design and style???

Early Stage Brand Design
—
Interesting reflection by @jaredhecht.eth in this article on the timing, investment and timing of building a brand in the early stages of the project. 

Many founders struggle to find the value of having a consistent brand that is perceived as a guarantee for their first targets. This is something we at @floc have been thinking about and evolving for a long time. Also in terms of Brand3 processes. So we simply try to keep learning and come up with new solutions that adapt to these new circumstances.

Designing the Next Brands Together 
 | /brand3 /fartone /odegen /mem3 /smiles /brnd /superblank wearefloc.com

@usv | jared.xyz | formerly founder of groupme and fundera 

Early Stage Brand Design
—
Interesting reflection by @jaredhecht.eth in this article on the timing, investment and timing of building a brand in the early stages of the project. 

Many founders struggle to find the value of having a consistent brand that is perceived as a guarantee for their first targets. This is something we at @floc have been thinking about and evolving for a long time. Also in terms of Brand3 processes. So we simply try to keep learning and come up with new solutions that adapt to these new circumstances. 

https://jared.xyz/early-stage-brand-design

Paragraph

Great writing deserves to be shared, seen, and supported.
But today’s internet makes that harder than it should be.

We want to give writers a place where their ideas thrive — and today, we’re launching a new look and a new home at https://paragraph.com.

Read more below ↓

cma.xyz. Founder /paragraph, ceo /mirror, previously at Google & Coinbase 

BRND

checkr

tortoise

New brands on /brnd 🏁

/checkr 
@casteragents 
@kinglion 
/tortoise 
@eggsdotfun 
@superanon 
@cryptothegame 
@superfluid 
@cooprecs 

brnd.land

An interactive crypto survival game. Follow @dylanabruscato and the /crypto-the-game channel for live updates. CTG S3 is coming soon. 

Superfluid is the money streaming protocol. Start earning SUP every second. 
claim.superfluid.org

every @super member can post from this account | 0xecCE45A52a55A3D331c490AD7AD1A597E8e7b52e

Onchain and open source framework built by @casterai. The ticker is $CAT. (Wen TGE?)  👾🐱 Website: casteragents.xyz || casterai.xyz

Lion king on base chain. 🦁 https://liongames.fun/

FLOC*

PICK 
YOUR 
FLOC*
PACK

https://wearefloc.com/packs

Base

Base is for _______

Now it's your turn. Fill in the blank with the new site vibe-coded by @aneri and share what you're building.

https://baseisfor.xyz/

The fun, simple, & secure way to explore Web3, NFTs, & Ethereum 🌈

Get started at rainbow.me

💭 Check out this /brnd prediction on @ponder …

A daily game of social intuition. Predict, play, win | By @ba and @cojo.eth

Farcaster

Poll on app / protocol name question Varun asked yesterday

Note: this is not a formal vote, but a input into the discussion.

See the reply for additional context.

Should we rebrand Warpcast to Farcaster?

We separated Warpcast (the app) from Farcaster (the protocol) a few years ago. 

We've heard from many new users that this is very, very confusing. People hear about Farcaster, search in the app store, can't find anything called Farcaster and then churn.

The time has come for Farcaster’s brand strategy…

* BRND OF THE WEEK 12
—

🥇 @cryptothegame 
🥈 /degentokenbase 
🥉 @farcaster 
4️⃣ /higher 
5️⃣ /floc 
6️⃣ @base 
7️⃣ @bracketgame 
8️⃣ @ampsfun 
9️⃣ @unichain 
🔟 @farcade 

Discover, Vote and Win: brnd.land

The best brands of the week!!!
Do you agree???