Building better brands with community participation. We want to publicly rethink brand building in the Farcaster Landscape.

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Building Better Brands | We want to rethink brand building in the web3 ecosystem | Brand 3.0

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Brand3

▶ If you want to discover the best Web3 strategies
▶ if you're passionate about the design of the next internet
▶ if you're building an onchain brand

join /brand3

▶ If you want to discover the best Web3 strategies
▶ if you're passionate about the design of the next internet
▶ if you're building an onchain brand

join /brand3 

https://modbot.sh/channels/brand3/join?c=FFC3FF

benefits of pseudonymity as a content creator:

> creative risk-taking
> focus on merit
> less focus on appearance, the internet can be mean
> avoid bias and prejudice
> build a clear, single-topic brand
> buffer from parasocial demands
> mystery and audience intrigue
> collaborate as a group
> shield your day job
> safety from harassment, especially when your assets are public
> freedom to detach and build other niche brands

FarCon NYC

fc-updates

The club in my hotel 3 floors below y room just transitioned from Rihanna Pon de Replay to Daddy Yankee Gasolina.

I am trying to fall asleep.

Introducing web wallet

- No Chrome extensions—natively integrated into the app
- 100% functionality from mobile
- New minimized wallet and mini app UX
- Dock in the sidebar while you scroll
- Especially useful for streaming or live mini apps
- Ability to 1-click lock
- Sign in securely using your mobile device for a 7-day session

Mint, Spin & Win with @betrmint — a brand new miniapp from @toadyhawk.eth & @netnose!

Collect onchain editions from featured creators and spin for a shot at up to 100x rewards in $runner, $clanker, and more!

noun seven three zero | based & optimistic Ξthereum Ξnjoyoor | founder: zerorights.media, zeropod.xyz and the /yellow collective

Developer…not enough? // Working on /landingpay and @betrmint // /yellow collective noun #63

Mint, Spin & Win in a miniapp. http://betrmint.fun/prelaunch | Powered by $BETR. CA: 0x051024B653E8ec69E72693F776c41C2A9401FB07

I just minted 1 edition of Music & Mini Apps by Acid Test 💿

Step into the future of branding where the community takes the lead and your voice truly matters...

Step into the future of branding where the community takes the lead and your voice truly matters... 

https://paragraph.com/@brand3

Bright Moments

One year ago we minted the final 1k @cryptocitizens in Venice, Italy to conclude the 3 year @brightmoments roadmap. No vibe coding, no “coin everything” token launchers. Just the deeply human experience of generating new works of art together in amazing places.

As previously discussed, we're considering renaming the Warpcast app to Farcaster.

Why?
- Top priority is grow users on the protocol
- The name split is extremely confusing for new users
- So, we want to simplify

How we're thinking about it
- Rename Warpcast mobile app
- warpcast.com to farcaster.xyz for web app
- Open source both apps
- No change protocol name, i.e. similar to Uniswap with app / protocol

What we’re doing
- Seeking input and want to make sure we understand concerns 
- Ultimately Varun and I will make a decision; it won’t be a vote.
- Expect a decision in the next week or so; if yes, we will give plenty of notice and will take time to do this correctly / cleanly.

How you can provide input
- Developers: please reply here or feel free to reach out to me via direct message whether you agree or disagree.
- Everyone else: you're free to offer input, but we will be weighting developer input a bit more since it has a bigger near-term impact on what they are building

Now everything seems to make sense — the experience has taken a turn, like a perfect plot twist...

From a brand strategy perspective, it’s a strong move.

From a branding point of view, keeping and evolving the Farcaster brand is definitely the right choice.

Maybe the arc itself should evolve too — even adapt into new versions for other product lines like Protocol, Blog, AMA, and more...

Closing out /farcon-nyc with the official afterparty ⚡️

Hosted with @zora and @standwithcrypto 

Friday, May 2 - South Williamsburg
DJs, good energy, and a few surprises.

RSVP will be reserved for all FarCon ticket holders via farcon.nyc with a limited number of additional invite-only spots for our communities!

Farcon x Bright Moments x Zora
—
https://warpcast.com/brightmoments/0x443bd421

Bullish on FLOC* new packs!

https://wearefloc.com/packs

Design

"The future of design merges AI and human expertise, with AI handling routine tasks while designers can focus more on responsibility, personalization, and emotional connection." - let's hope John is right with these insights  

"The Evolving Landscape of Design in the Age of Artificial Intelligence"
↓↓↓

https://johnmaeda.medium.com/the-evolving-landscape-of-design-in-the-age-of-artificial-intelligence-91f6061cb803

Paragraph Rebrand 
—
Hey @colin, Where can we find out more about the new brand, design and style???

Early Stage Brand Design
—
Interesting reflection by @jaredhecht.eth in this article on the timing, investment and timing of building a brand in the early stages of the project. 

Many founders struggle to find the value of having a consistent brand that is perceived as a guarantee for their first targets. This is something we at @floc have been thinking about and evolving for a long time. Also in terms of Brand3 processes. So we simply try to keep learning and come up with new solutions that adapt to these new circumstances.

Designing the Next Brands Together 
 | /brand3 /fartone /odegen /mem3 /smiles /brnd /superblank wearefloc.com

@usv | jared.xyz | formerly founder of groupme and fundera 

Early Stage Brand Design
—
Interesting reflection by @jaredhecht.eth in this article on the timing, investment and timing of building a brand in the early stages of the project. 

Many founders struggle to find the value of having a consistent brand that is perceived as a guarantee for their first targets. This is something we at @floc have been thinking about and evolving for a long time. Also in terms of Brand3 processes. So we simply try to keep learning and come up with new solutions that adapt to these new circumstances. 

https://jared.xyz/early-stage-brand-design

Great writing deserves to be shared, seen, and supported.
But today’s internet makes that harder than it should be.

We want to give writers a place where their ideas thrive — and today, we’re launching a new look and a new home at https://paragraph.com.

Read more below ↓

cma.xyz. Founder /paragraph, ceo /mirror, previously at Google & Coinbase 