Brand3
Building better brands with community participation. We want to publicly rethink brand building in the Farcaster Landscape.
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Pain, for brands as for humans, is a signal—an urgent call that something isn’t right, that change is needed. In the world of branding, pain shows up in dissatisfied customers, falling metrics, public scrutiny, or shifting market tides. But true brand resilience isn’t about avoiding pain; it’s about embracing it as the prelude to success, the wake-up call before glory and well-being. The most iconic brands don’t run from pain. They listen to it, analyze its source, and creatively transform discomfort into innovation. Pain challenges brands to confront hard truths, rethink strategies, and build stronger connections. In moments of crisis, strategy and creativity become the shield and the engine: rapid response, empathy-first communication, and bold adaptation are what turn setbacks into stories of growth. Pain makes brands human. It pushes ingenuity, tests values, and forges bonds between businesses and their communities. When handled with clarity and creativity, pain isn’t the end—it’s the beginning of new learning, deeper loyalty, and a renewed sense of purpose and relevance. Every brand crisis holds the seeds of future glory; those willing to face pain honestly can rise, stronger and more inspiring than ever. 🥇FLOC* - @floc 🥈Degen - /degen 🥉poidh - /poidh
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Attachment is one of the most profound forces shaping relationships between humans and brands. Just as people seek security, meaning, and shared experiences in their closest relationships, brands become trusted companions when they truly resonate with our values and aspirations. Emotional brand attachment turns a simple product or service into something deeply woven into our sense of identity, inspiring loyalty, advocacy, and even forgiveness in challenging moments. When brands listen, connect authentically, and invite their communities to participate, they become more than just choices—they become stories we want to tell, tribes we belong to, and voices that reflect who we are. The beauty of attachment is that it elevates brands from mere transactions to genuine relationships, making every interaction a chance to strengthen the bonds that matter most. Do you really want to know which onchain brands you’re truly attached to? Look at the ones whose tokens you hold through every bear market—and the ones you’re always tempted to buy back again. These are more than assets; they’re signals of your real loyalty, even when times are tough. 🥇Degen - @degenapp 🥈Zora - @zora 🥉Ethereum - @ethereum
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BRND DATA — From the first brands listed on BRND: 🟨 At least 11 brands have been inactive for over a year. 🟥 23 brands have officially disappeared and ceased operations. This means that 44% of these early Farcaster projects have disappeared for various reasons. It shows that surviving in this ecosystem is challenging, but there’s still hope since most projects remain solid. We’ll continue analyzing these aspects with the rest of the onchain brands—there are currently almost 400 on @brnd. It seems this dynamic is also shifting thanks to project app tokens, which bring more momentum and liquidity to help them evolve and grow. We’ll also see how native VC initiatives and other builder incentives perform. It’s also interesting the idea @victoctero shared the other day, giving $BRND a powerful role in restoring or adding real value to @farcaster and @base.base.eth brands. Can you imagine bringing one of these disappeared brands back? Which one would you like to revive? https://farcaster.xyz/victoctero/0x7a09aaa4
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