Brand3
Building better brands with community participation. We want to publicly rethink brand building in the Farcaster Landscape.
6 replies
6 recasts
14 reactions
0 reply
1 recast
7 reactions
0 reply
1 recast
9 reactions
0 reply
0 recast
5 reactions
4 replies
2 recasts
13 reactions
0 reply
0 recast
7 reactions
3 replies
4 recasts
20 reactions
0 reply
1 recast
7 reactions
1 reply
3 recasts
7 reactions
4 replies
2 recasts
5 reactions
What potatoes can teach us about branding 🥔
—
What can potatoes and Crocs teach us about branding? Sometimes, the simplest products become the most iconic brands—not because of what they are, but because of the story and narrative they build around themselves.
In Web3, where many protocols or tokens might seem interchangeable at first glance, the real difference emerges in how a brand activates and energizes its community through narrative. Just like the article highlights how stories can transform potatoes or Crocs, which Web3 brand do you think has the power to create an iconic story that goes beyond its utility?
Brands like /degen—co-created with its “Degeneration” and pushing boundaries in lifestyle, memes, and community-driven products—or @noiceapp, which is pioneering social and creator empowerment within the @farcaster ecosystem, show that narrative and engagement can set a project apart. Even /higher is starting to explore the terrain where brand story becomes as valuable as the underlying tech.
So, besides the potato and Crocs, which Web3 brand could become the “potato”—charismatic and unforgettable—of our ecosystem? Would it be Degen, Noice, Higher, or maybe another that’s quietly building a mythology everyone wants to join?
https://medium.com/brand-alchemy/what-potatoes-can-teach-us-about-branding-d05612788669 0 reply
0 recast
3 reactions
0 reply
2 recasts
3 reactions
3 replies
2 recasts
6 reactions
2 replies
0 recast
7 reactions
1 reply
1 recast
3 reactions