Blueprint

Blueprint

Helping creators go viral onchain.

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Excited to unveil the Blueprint Collector's Leaderboard powered by @Stack. Track your real-time impact and see how you’re shaping Blueprint. Collect content to earn XP, badges, and level up to unlock exclusive rewards. We've put so much thought into this program, and it's the foundation for everything Blueprint-related moving forward. Your loyalty to Blueprint will be celebrated and rewarded. See your rank amongst 30k users below. ↓

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Blueprint Cohort 2 applications are open for just 2 more weeks. Get funding, mentorship and support to go viral onchain. What are you waiting for anon? Apply now on the site to grab your spot as 1 of 10 creators. https://blueprint.bello.lol/

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Reminder to those applying for Blueprint Cohort 2: We have an AMA on Spaces TODAY at 1 pm EST alongside Cohort 1 partners and alumni: - @afrochicks - @blakefinucane - @jaydenhills - @anthonyazekwoh + a few others Bring your questions, we’ll go through everything! https://x.com/i/spaces/1OyKAZANBDrGb/peek

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good episode to listen to if you're considering on applying to Blueprint Cohort 2

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If you're considering on applying to Blueprint Cohort 2, we're hosting an AMA on this Monday the 28th at 1 PM EST. We'll be going over key details and having an open mic sesh for anyone who has questions. RSVP below. https://x.com/i/spaces/1OyKAZANBDrGb

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excited to see so many applications roll in for Cohort 2 within the first week of announcing. can't wait to dive into these.

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Blueprint Cohort 2 applications are now open. We're funding 10 creators with up to $300k and showing them how to go viral onchain to hit the 100 ETH Club. S/o to @zora, @pods, @guildxyz, Bonsai, @layer3xyz, and our newest collaborator @base. Apply now.

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Blueprint was inspired by the Mint Podcast and scales the strategies I used to distribute my content onchain with other content formats. Together in 6 months, the Mint Podcast and Blueprint have brought: • $839,001.14 (323.84 ETH) gross mint revenue • 639,869 total mints • 90,241 unique collectors • 29,093 new wallets onboarded to @base Goal is to hit $1M gross mint revenue before years end.

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see you at the 2028 olympic games 🫡

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Update: 10/10 Blueprint Cohort 1 creators hit the 10 ETH Club. Next up → 100 ETH Club.

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Another interesting reflection was the use of 0.0001 eth vs 0.0007 eth price points, and its correlation to mint volume. The 5 content categories we targeted generated between $72k-$101k in revenue each, spanning digital art, short form video, long form video, music, and podcasts. Creators drove activity on each platform they interacted with, driving 188k mints on @zora (0.0001 eth), nearly 100k mints on @drakula (0.0007 eth), and just under 50k mints on @pods (0.0007 eth).

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Reflecting further on Blueprint's Dune dashboard, I wanted to cover some interesting stats on our creator's audience growth. Building on top of an open social graph serves many benefits for creators, specifically with linking collector activity to follower growth on a platform like Warpcast. Cohort 1 creators saw massive growth here, with their total followers increasing by 42,228 over 7 weeks. @afrochicks led the charge, growing her audience from less than 100 to 16,646 followers and being recognized by as the top creator on Warpcast as measured by total engagement last month. Nearly every creator left with anywhere between 2-3.5k new followers by the end of the cohort.

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In the last 7 weeks, Blueprint Cohort 1 helped 24k unique wallets earn $404k worth of crypto, with an average of $21 per wallet. We collaborated with Zora, Pods, Guild, Layer3, Bonsai, and Drakula, utilizing their funds to incentivize collectors to mint our creator’s content. The most exciting insight is that 6% of collectors had never transacted on Base before. Additionally, 85% of $ONCHAIN holders and 79% of $BONSAI holders kept their tokens after 30 days, demonstrating strong loyalty and long-term engagement.

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That's a wrap! Blueprint Cohort 1 in the books. ✅ In just 7 weeks we saw $444k in sales across 347k editions from 24k collectors, with 9/10 creators entering the 10 ETH Club. But before we open apps next week for Cohort 2, I published a recap on mirror reflecting our performance + more. https://levy.mirror.xyz/kSWElLdsMhhAjyiq3wOyyXY1TkuNNuPdhAIHVnJtmis

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