marketing

From attention to action: how should cryptomarketing work? 📺

The main goal of marketing is to attract the attention of an audience that finds value in a given product. Crypto marketing has its own subtleties and goals. 

🔸 Creating user attention that will translate into active action requires three things: delivering a message to the right audience, confidence in the benefits of the proposed action, and elements of intrigue.

🔸 Authenticity in cryptomarketing is hardly the most important factor: it builds trust and attracts attention. By the 2020s, it started to fade away, and to prevent this from happening, developers should focus on creating unique DAOs, attracting KOLs, and tokenizing their assets. 

🔸 Attracting attention in the crypto space can also be done by reaching out to audiences of other projects that have built trusted relationships with customers, but only do so with their own approval.