PRESTO LABS INC

Presto is derived from the premise that attention is the key resource for creating:

1. Intellectual Capital – The ideas + insights that spread to people who care

2. Social Capital – The network, influence, and reputation you build

3. Financial Capital – The monetizable upside of your ideas + community

AI Extends Your Social Capital

It’s an expander: AI can take a single core message and personalize it into the perfect frame for every audience. It can evangelize a community’s message and turn it into content.

It’s also a condenser: AI can sift through related ideas and produce a concise position. It can take thousands of messages from the community and reflect back meaningful content.

Humans Will Spend More Time on Social Networks Alongside Bots

“Dead internet theory” is fake — humans and bots can coexist, making social media increasingly relevant.

Over time, social media has moved from “friends-based” to “influencer-based” to “interest-based,” and now we enter a “cyborg era” where humans and bots will collaborate to create abundance.

Bots can help people discover the communities that matter to them, solving the “navigation problem” on the internet.

And people increasingly trust AI with their personal data and money — a big  shift from years ago.

AI Will Become More Intelligent While Costs Decrease

It’s rational to increase spend on AI in the near-term because the cost of intelligence will stream to effectively zero.

Moreover: AI is already smart enough to generate profit autonomously (e.g., 24/7 content creation, personalized engagement), so the near-term upfront costs will be able to recover themselves.

AI Is an Agency Enabler

AI grants people superpowers to discover or refine their purpose, acting as a hyperintelligent mirror that gives personalized advice.

In the right form factor, it can simultaneously generate money (capital) and forge community (network).

This combination sets people free to live and work on what truly matters to them.

Based on these premises, we've reached a clear “why now” moment:

The Labor Trend: More people are going independent; they must attract and retain their own audience and backers.

The Tech Trend: AI is the ultimate “agency enabler,” but creators need better tools to capture and monetize the value AI generates.

The Social/Cultural Trend: Comfort with interacting alongside bots is growing; bots are viewed as valid participants on social platforms.

When combined, these trends show an opportunity to build a platform that allows creators to:

1. Generate income from their social capital

2. Free themselves from the drudgery of repetitive tasks

3. Focus on what they actually want to do with their lives

Social Capital > Financial Capital

Social capital is harder to monetize, but often holds much more “locked” value

Many of us lack the tools to capture and share the value we create by building groups of people into communities