web3 “ads” will fundamentally mutate from Web 2.0 models for a few reasons:

1. Decentralization forever changed data ownership. Users have greater control over their public data through identity protocols like Farcaster, making traditional targeted agency advertising inefficient.

2. Token-based economies independently create new incentive structures where users will be directly rewarded for their networked attention or participation, e.g. $BRACKY.

3. Smart contracts enable transparent, programmable relationships with verifiable metrics. Uno can go find the best communities to engage ourselves that return the best value back go our users.