I’m fascinated by “great product/bad business” situations

Big diff between 
A) great product BECAUSE it’s a bad biz (Casper, Uber) 
B) great product but no user willingness to pay (Genius)
C) great product but doesn’t harvest willingness to pay (Twitter)

Not every great product can have sustainable business

Agree. But also, we’ve made it so “sustainable” isn’t enough. Twitter could be sustainable. 

When we decide endless financial growth and maximally extractive returns are the goal it stops us from having things that reflect the totality of what we value.