He Yi is a prominent figure in the cryptocurrency industry, best known as the co-founder of Binance, one of the largest cryptocurrency exchanges in the world. She is a key executive at Binance, where she plays a crucial role in the company's strategic direction and operations.

**Background and Career:**

- **Co-Founder of Binance:** He Yi co-founded Binance in 2017 with Changpeng Zhao (commonly known as CZ). Binance quickly grew to become one of the largest and most influential cryptocurrency exchanges globally.
  
- **CMO and Head of Binance Labs:** She served as Binance's Chief Marketing Officer (CMO) and later as the head of Binance Labs, the company's venture capital arm, where she was instrumental in driving Binance's growth and expansion into new areas of the cryptocurrency ecosystem.

- **Early Career:** Before joining Binance, He Yi had a background in traditional finance and tech. She worked at several financial institutions and was involved in the development of China's first online travel platform