Founders

There is a reason why it's called war time CEO.

Founders can often lean into military principles. For instance "fast is slow" means to do that one thing right once. If you rush the wrong thing it will come back crashing down on you.

When I do something, then I want it covered and dealt with. I do not want to come back again to this one thing that we did already.

This is how you can rely on your own building-blocks as if you would stand on the shoulders of giants.

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In the context of war time CEOs the adversary is whatever stands in the way of the company in order to reach its own full potential. This problem can be anything.

For Coinbase it was a certain employee base that did not seem to be very well aligned with the company mission.

For Elon it's either himself or the administrative deep state.

Identifying the problem is important because you need to pinpoint what is A) relevant and B) right. If you end up thinking your problem is X, but meanwhile Y and Z are tearing you apart, then you got A) and B) wrong I suppose.

who is the war adversary?
yourself?
competition?
