It's neat when something can turn what would normally be a mundane or annoying task into a thing that people look forward to 

e.g. eating vitamin gummies instead of pills, people getting manicures instead of doing it themselves, Stanley tumbler trend for staying hydrated

Co-founder @bountycaster (bountycaster.xyz). Co-producer @ethereumfilm. Previously co-founder of Scalar Capital and product at Coinbase

I think if something is made more attractive it can change someone's perception, for example pills made to look like candy 😁