Are you building Frames as an extension of your current App/web pages? Or as a stand-alone "Frame Apps"?

IMO every Frame action should have a corresponding web page or API action that can be used independently as well. Thoughts?

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Not only that, but its probably better for SEO and interoperability with other Apps (also outside FC). Because it's cool that it's built on opengraph. Ideally you want to describe your page, incl. state (querystring), actions (APIs), etc.

It's something we debated internally for a bit, but ultimately went with making our frame an extension of the application.

https://www.emeraldfi.xyz

Still a struggle to figure out how to promote/market it correctly in a way that doesn't make it spammy.

The right approach I think!

Marketing is not very different to any other service right. Maybe make a memecoin out of it, I hear they do well these days
(j/k - please don't)