Gamification is not an infinite game. 
Gamification is not a business model. 

Gamification’s sweet spot and effectiveness depends on its use as a fun spark toward engagement in a given product/service. 

Therefore, gamification is a means to an end, not the end itself.

Entrepreneur, angel investor, Author, The Business Blockchain. 
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Yup. Traction follows inertia once the use case gets beyond the initial gamification boost.