We have SSL for website authenticity, DKIM/BIMI for email authenticity, and we're getting closer to C2PA provenance for content authenticity.

Building. Prior: VP at Adobe, GM of Behance, co-founder of the Content Authenticity Initiative, early days at TED. https://williamallen.com

Working on Farcaster and Warpcast. Longer thoughts at https://dwr.email

In some areas it is still theoretical vs real. On the political front, it isn't a real problem IMO - it's all anticipatory. On the war front, it is - a clear infowar happening trying to build support or sympathy for Hamas. Deepfake pornography is an entirely different problem with real ethical quandaries

I believe the recent Slovenia election was potentially swung by a deepfake last month
That’s the unofficial view of someone I know at UK Gov

I believe the recent Slovenia election was potentially swung by a deepfake last month
That’s the unofficial view of someone I know at UK Gov

https://www.wired.co.uk/article/slovakia-election-deepfakes

I think this helps explain it pretty well (but lmk if that doesn't answer your q!)

I think this helps explain it pretty well (but lmk if that doesn't answer your q!) https://contentcredentials.org/

I agree that fake content will exponentially but how does signing solve that?