My immediate reaction to the Humane rollout isn't positive and I'm not sure why. Maybe the just-secret-enough hype lasted too long? I do have a deep appreciation for people trying to build hard things so I don't think it's that.

Building. Prior: VP at Adobe, GM of Behance, co-founder of the Content Authenticity Initiative, early days at TED. https://williamallen.com

'under promise, over deliver' -- yes, 💯

Same. I want to see it in action first before I make a final judgement, but wasn't a fan of the pre-shipping hype.

Under promise, over deliver.