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Al
@0xalgedi
Hot take 🔥: great marketing is repetition. The Baader-Meinhof Phenomenon dictates once you notice something you are more likely to notice it over and over again. Step 1: Build awareness Step 2: Stay top of mind Consistency is marketing strategy
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shannon // watchensee
@watchensee
Good shout; I read “How Brands Grow” by Byron Sharp recently and he talks a lot about the importance of reinforcing memory structures. Key to a good brand is being recognized, which comes from consistency.
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Al
@0xalgedi
Great, I'll add it to my reading list
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