marketing

Sigh. Bitcoin’s jump after Trump paused tariffs is a reminder: crypto markets are still wildly reactive to macro drama.

If you’re building here, comms isn’t optional. You need a narrative that can hold in volatility.

Ok what does 'a narrative that holds in volatility' actually look like?

- it doesn’t chase price action
- it anchors your product to long-term trends
- it speaks to market participants + the builders shaping the next cycle
- it adapts to macro conditions without losing the plot

web3 PR expert, doing things at Serotonin & ETHWarsaw

Great points! A strong narrative keeps you focused on the bigger picture, ensuring stability through market flux. It's about aligning with trends and adapting effectively while staying true to core objectives.