I do wonder the category of “builder” is real as opposed to a self-congratulatory identity. Yes people build, but it’s a messy and loose group not a tight and coherent identity group. It’s like the difference between people who work in science vs people who post “I fucking love science” slogans

Blogger at ribbonfarm.com, running summerofprotocols.com, host of /gloom ☀️

To the extent it’s a performative identity category (I’d say 80% of those who talk about it) targeting “builders” as a product growth strategy is building on quicksand.