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Extended universes ranking 

1. Star Wars
2. Star Trek
3. MCU
4. Fast and Furious
5. Monsterverse 

LOTR, Dune, are large monoliths not EUs

Harry Potter is a monolith with satellites 

Technically the top 3 are a class apart since the have epic arcs with lore infills

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Even fandoms don’t quite get it. Fan wikis map out the EUs but the actual media territory is a lot subtler. The maps are flattened, smashing 3d lore and epic layers together in a lossy way. 

To the extent it’s still a hero’s journey structure, the HJs are like pixels and capable of infinite resampling

Warp and woof structure. 

Warp = plot and character, miniaturized efficiently

Woof = world building with persistent elements but always introduced via plot. 

There’s almost a Moore’s law type thing going on

I think MCU has hit its limit though. Multiverses are an architectural admission of defeat. Star Wars has kept it together on a single timeline. 

Star Trek has also kept it together (excluding the bad Joss Whedon movies). But it feels flatter. Less lore layer. Nothing comparable to Mandalorian type “middle class”

Kinda amazing that despite the massive visibility and success, people still don’t appreciate how big an advance EUs are over mere linear sequels as a narrative art. EUs are the Gutenberg press of film, and illuminated manuscript scribes like Scorsese will fundamentally never get it because they’re calligraphers.

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Too artisanal with weak continuity

Jay and Silent Bob aren’t exactly world building 

Tarantino has no connected narratives besides kill bill right? Just a connected style

how about tarantino and kevin smith universes? :)

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Isn’t it all from a video game universe though? I find those things to be fundamentally depth limited compared to novels or comic book source materials

i have a feeling fallout will break into the top 5 sometime in the next few years.

so much lore and material to work with.

Not exactly this but Breaking Bad has Better Call Saul which takes it in that direction. Needs more content in that universe though but it's a start.

Watch out for game-based universes like Pokemon, Minecraft, Mario, etc. I think we’ll see a lot more from these.

Dungeons and Dragons is another one. There are many stories in that world but it hasn't made it much into tv/movie medium. Mainly games, comics, kids stories and novels.